How I work
Most of what I do for clients starts with a question nobody asked yet. This page is where I show that thinking: real situations, a few hypotheticals, and the playbooks I keep coming back to.
- Start with the numbers the platforms don't show. Margins, cohorts and pipeline decide what a good ad result even is.
- One story from ad to page to offer. Most leaks are at the joins.
- One bottleneck at a time. Fixing five things at once means you never learn which one mattered.
- Test small, decide fast. A cheap test this week beats a perfect plan next quarter.
- PlaybookComing soon
Sending Google Ads traffic to Amazon instead of your own site
- ScenarioComing soon
A European brand entering the US with its home-market messaging
- ScenarioComing soon
A B2B company whose Meta leads are cheap and never close
Situations I know well
Not separate services. Just places I've been before.
- Europe to the US. American buyers respond to different messaging, different offers and a lot more directness. I've built a business there with my own money.
- Ecommerce adding wholesale or B2B. A second revenue line with a different buyer and a different funnel.
- B2B beyond Google Search. Getting Meta to produce pipeline, not just cheap leads.
- Meta-heavy brands adding Google. Capturing the demand your social spend is already creating.
Polder Growth only works with a handful of clients at a time.
The scoping call is free and takes about 30 minutes. Tell me a bit about your business first, and if it looks like a fit you'll get my calendar straight away.